North Pole Times — Frequently Asked Questions

The North Pole Times is Santa’s official news source — the place where children can read real stories from the North Pole written by Santa’s elves. From daily updates to personalized magic, we help families keep the wonder of Christmas alive all season long.

The Seasonal Membership unlocks every magical feature for your family from Thanksgiving through Christmas, including:

• Daily Santa Texts
• Elf Text
• Naughty or Nice List (update anytime)
• Terrific Task Tuesday
• Email from Santa
• A personalized, password-protected Secret Page for each child tied to your account

Everything is unlimited and available all season long.

Some North Pole Times features are personalized for one specific child. When you purchase or activate one of these features, you “lock” it to the child you selected so Santa knows exactly who the magic is for.

Examples of features that lock to a child:

• Naughty or Nice List
• Terrific Task Tuesday
• Email from Santa
• Secret Page

Features not locked to a child (you can use them for anyone):

• Elf Text
• Daily Santa Text (sent to a phone number, not to a specific child)

This helps keep your account organized and ensures each child receives the right magical content on their own page.

In previous years, all personalized content was tied directly to the member’s account. The account-holder had to log in to the main North Pole Times website to see anything — and if a child lived in a different home, the only way for them to view their magic was for the account-holder to share their full login credentials.

This created two big limitations:

• Children couldn’t access their own content independently
• Sharing login credentials gave them access to the entire account

The new system fixes all of that.

Now:

• Each child gets their own Secret Page
• Each child gets their own passcode
• The account-holder keeps full control of the account
• Children can view their magic securely from anywhere

Most importantly:
A child’s Secret Page is read-only on the front end.
They can see their magic, but they cannot access or change anything in the back end where the magic is created.

This keeps the experience safe, secure, and controlled — while allowing children in any household or location to enjoy their personalized North Pole world without accessing your full account.

If you purchase features individually, you can add as many children as you would like — each product is tied to one child at a time. Each child you add receives unlimited use of that product until December 31 each year, with the exceptions noted below.

With the Seasonal Membership, you can add up to 7 children under a single membership. Every child gets full access to all included features, and each one can use them unlimited through December 31.

Product use limits

• Elf Text: 50 total messages per membership or per single purchase
• Daily Santa Text: 1 subscription per season (single or membership)
• All other products: Unlimited use until December 31

This makes the Seasonal Membership the best value for families with multiple children.

First, sign in to your account and choose your child. From there, open their Secret Page — that is where all of their Christmas magic begins.

Once your child is on their Secret Page, they can use the navigation bar at the top to:

• Click on the Naughty or Nice List to see their current status and streak
• Click Get Mail in the Post Office menu to read Email from Santa
• Click on the Terrific Task Tuesday story running that week to see their featured good deed (if selected)

Everything is in one place, so your child can explore their North Pole world from a single, magical page.

Every Secret Page works from anywhere in the world. Once the child is added to your account, they can sign in from any home, any device, and any location to view their personalized North Pole magic.

To share the Secret Page with them, simply:

• Copy and paste the link to their Secret Page, or
• Click the envelope icon in the Child Edit dropdown at the top of your account page to send it directly

All the child needs is:

• The link
• Their Secret Page passcode
• An internet connection

We suggest the child or their parent/guardian bookmark the Secret Page so it is easy to return to throughout the season.

No matter where they live — with another parent, a guardian, or in a different state — they can open their Secret Page, check their Naughty or Nice status, read Email from Santa, view Terrific Task Tuesday stories, and enjoy all their personalized content.

Santa sends your child a message every day from Thanksgiving morning through Christmas Day. Messages are written fresh daily by the North Pole Times — warm, playful, and full of believable Christmas magic.

If you purchased the Seasonal Membership, Daily Santa Text is included. If you purchased it separately, you are also set for the season.

Not for Daily Santa Text — those come directly from Santa. But for Elf Text, yes. You write the message, and the elf sends it instantly.

Elf Text lets you send magical elf messages to anyone you choose. You write the message. An elf delivers it from the North Pole. It is perfect for encouragement, surprises, reminders, or a bit of holiday fun.

At this time, no. Elf Text messages are sent using the official North Pole Times elf signature. We are not currently set up to allow custom elf names, but your message will still arrive with the same North Pole magic.

Every Tuesday, Toomer Elf highlights a child who completed a kind, helpful, or thoughtful task. Your child’s story becomes a real North Pole Times article, complete with:

• Their name
• Their city
• Their helpful deed
• An optional photo
• A weekly award badge

It is one of our most heartwarming features.

It is Santa’s official Post Office inbox — a direct way to send your child magical, personalized messages. Add details, special instructions, or fun holiday moments, and Santa replies with a custom letter.

Each child gets their own password-protected Secret Page — accessible anywhere in the world. Inside, they will find:

• Their Naughty or Nice status
• Their Nice List streak
• Personalized updates
• Messages and surprises from Santa’s team

It is their private corner of the North Pole.

Yes. All features can be bought separately or bundled together in the Seasonal Membership. The Seasonal Membership gives you access to everything for one simple price.

Yes. The North Pole Times has been around for decades and is written with gentle, imaginative, age-appropriate language. Nothing scary, political, or harsh — just pure Christmas magic.

Yes. Terrific Task Tuesday lets you upload a photo that becomes part of your child’s North Pole news story.

Yes. Daily Santa Text and Elf Text work anywhere SMS texting is supported. All website features work worldwide with internet access.

Yes. Every child gets their own Secret Page and their own personalized magic.

Daily Santa Texts start Thanksgiving Day. All other features become active the moment you add your child.

Yes. That is exactly why we exist. Personalized stories, daily texts, Secret Pages, and gentle magic help keep belief alive for children who are right on the edge of growing up.